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Why You Think It's "Trending"

In October, I wrote on how influencers were complaining about the ongoing genocide in Gaza overshadowing “their brand campaigns” and how they can’t “put their entire income on hold until a crisis is over.” When your work is hinged on what can produce the most profit it’s easy to see anything, even the death of others, as “trending”. When your work is to dismantle harmful systems then you don’t worry if speaking on harm is “on-brand” or profitable. 

Short Answer: We have access to more information than ever before and you are uncomfortable with this knowing, so you deduce the emotions, experiences and lives of yourself and others to “trending topics” that you believe will change as frequently as the seasons do. 

Longer Answer: We’ve been forced so much propaganda touted as true history that any outcry from those harmed by these practices seems inconceivable and is immediately categorized as “fleeting”. White Supremacy culture hinges on the worship of the written word which means anything unwritten or not coming from a credible (read as White) source must be untrue and/or for entertainment.

In the last episode of my podcast Absolutely Not!, There Are No Special Needs with AJ Singh (They/He), I mentioned how I’ve seen people use the argument that our pleads for equality and basic humanity are nothing more than “trending topics”.

First of all, y’all say that shit all the time as part of your propaganda: ‘Everybody is disabled now. Everybody’s trans now.’ Then run that shit-Everybody IS disabled, now. Everybody IS trans now.
— K Mataōtama Strohl (They/Them)

The truth is pretending that the needs of people who are different than us “should” be ignored or met with harm is wrong. Many believe in this “trending” facade because actions aligning with this belief through out history have allowed these harmful systems, that they either believe they benefit from or actually do benefit from, to continue. The systems that push that only Whiteness deserves belief, center-stage effort and long-standing support.

We’re not “trending”. We’re not going away. We’re not going to stop talking about the harms being caused just because you want to live in dishonesty. You thinking we should is harmful. 


Thank you for reading through! Hi, I’m K Mataōtama Strohl (They/Them). I’d love to be able to continue to share stories like this but I need your help to be able to do so. Please visit my Ko-Fi page to tip what you can and gain access to my other work. You can learn more about me and my work at the link below.


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